The mission of review sites, and there are dozens of them, is to match the consumer with the right service contractor. There are four review platforms that, as a home service business, you absolutely MUST be on. They are Yelp, Google Reviews, home Advisor and Angie’s List. Home Advisor and Angie’s List are two important sites that have merged but still maintain separate autonomous sites.
To be successful on either of any of these sites a little diligence is required. Reviews are very important. You must encourage your customers to leave reviews all the time because recency matters. People will scroll back to determine the trend so if the last review is years ago that creates some concern for the customer. Acquiring reviews is also an extremely important part of the SEO step to not skip out on. You also want to make sure your profile is fully populated and reflects a high level of professionalism. You also want to ask for reviews at all touch points; your invoice, estimate, email signature, brochure and website. Wherever you are interacting with the customer.
It’s important to ask all customers for reviews because most customers will not leave a positive review if they are happy. It’s too much work. On the other hand, you better believe an unhappy customer will take the time to post a negative review. The best way to solicit great reviews and preemptively address bad ones is to provide every customer with a short survey immediately after their service has been completed.